IN SHORT...

 

I'm an accomplished nonprofit leader who is passionate about systems efficiency, collaboration and advocacy for better community outcomes. I have experience as program director, in marketing, events and development with a proven track record for creating strategic, integrated plans to achieve organizational success. I am adept at coaching, leading and supporting individuals and teams to achieve success. I am skilled at engaging customers and donors in unique, well-planned & impactful campaigns and custom events. I possess a strong vision for the big picture as well as attention to detail, enabling my ability to see creative ideas through to production. I'm experienced at strategic planning, creating multi-channel marketing and public relations campaigns, and donor engagement strategies. I have a diverse background managing a wide variety of programs and events including donor/customer engagement, fundraising, youth programs and conferences, each with varying goals. I have invested almost all of my 15+ year career in supporting better outcomes for youth and families through nonprofit programming. 

 

WHAT I'M GREAT AT...

 

Strategy | Plans & systems for efficiency | Leading a team | One-of-a-kind events from conception to completion | A+ customer service for all levels of clients and donors | Seeing the big picture while managing the details | Working across teams to accomplish a goal | Telling stories in marketing & fundraising collateral | Successfully managing multiple projects requiring diverse skill sets | Continually learning & growing | Pushing for excellence in myself and others | Supporting those around me 

 

SOME OF MY BIGGEST ACCOMPLISHMENTS...

 

• Implemented strategic marketing plan leading to over 30% increase in registered families in 3 years.

• Led marketing programs that affected 10% increase in attendance.

• Managed and implemented end-of-year giving campaign leading to a 65% increase in first year.

• Oversee strategy and implementation of multi-day outdoor adventure & technology conference

• Managed several annual fundraising events and campaigns with yield of $20k - $170k each

• Contributed to an organizational annual fundraising plan that exceeds five million dollars

• Created and implemented donor engagement plans

• Worked with corporate sponsors at the $15-$50k level on employee engagement plans and sponsorship exposure maximization

• Produced sales leading to a 30% increase in revenue in first year

• Managed high-end fundraising event that raised more than $75,000

• Created lead generation strategies that led to over 10,000 targeted new leads

• Successfully managed marketing, recruitment, brand presence and VIP events for the industry’s leading tradeshow and conference (budget of $350,000/2,500 attendees)

• Created branded campaign launches resulting in successful market introduction of new products

• Initiated social network marketing campaign and created plan to engage all employees

• Conceptualized and implemented interactive Customer Resource Center

• Managed marketing presence and product placement in 300-page conclusive catalog, the main print resource for over $60M in annual sales

• Created marketing collateral and presentations to support product placement in retail sporting goods stores

• Implemented highest-yielding lead generation marketing campaign in company history

 

WHERE I'VE BEEN...

 

BASE CAMP – Fort Collins, CO – June 2015 to Present

Community Outreach Director

 

NO BARRIERS USA – Fort Collins, CO – October 2010 to May 2015

No Barriers Summit Director, Fundraising & Events Manager, Communications & Outreach Manager

 

CENTURY, LLC. – Oklahoma City, OK – October 2008 to October 2010

Marketing Manager

 

WORLDSTRIDES – Charlottesville, VA – February 2007 to October 2008

Creative Manager

 

A FEW TECHNICAL SKILLS I HAVE...

 

CRM systems, Working with Development Engineers on technical software rollouts/dev, Backend web management systems, Online Giving Platforms, Google Analytics, Google AdWords, Keynote, Microsoft Office Suite, Google Docs. basic InDesign

 

WHERE I STUDIED...

 

Ouachita Baptist University – Arkadelphia, AR

B.A. Mass Communications with an emphasis in Marketing, Cum Laude